Media Partnership
What is a media partnership, and how does it work?
It’s in the name; it’s a partnership between you and us. A media partnership is a combined service that is tailored to your company’s needs and focuses on long-term growth rather than one-off projects. Whether you’re a business leader who requires high-quality video content without hiring a full team, or an in-house marketing team that’s looking for support and training, a media partnership in Liverpool or anywhere in the UK offers a cost-effective and sustainable solution to your business.
We work in collaboration with you to create video content, but it’s much more than that. It’s working towards a shared goal and acting as an extension of your team. At United Wolves, we look at your business growth strategy, your internal and external bottlenecks, and work with you to deliver a comprehensive video content strategy targeted at your audience in order to get the best results possible.
In practice, this means combining strategy, training, and production into one service that evolves as your business grows. Instead of simply producing content, we help you build a system that consistently supports your business objectives and maximises return on investment.
Media partnership vs one-off video production
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A media partnership is a collaboration that offers ongoing support and one that is tailored to your goals as a company. One-off video production is great for those wanting a one-time video opportunity. This could be a big event that you’d like to film, or a specific campaign necessity, but it doesn't offer the alignment to your company that a media partnership brings.
As a business, one of your main goals is growth and revenue. A video content partner is an investment, and ensuring you see a return on that investment is essential. Our media partnership ensures you're not just shooting in the dark and hoping for revenue.
Our hybrid media partnership model
- Discovery and business insight: It all starts with a consultation. We want to gain insight into your business. This involves assessing your goals, the industry you operate in, your audience, and identifying gaps and opportunities in your current media strategy.
- Strategy and content planning: Once the partnership begins we help you create a comprehensive content strategy that’s designed specifically for your audience and goals. This includes identifying the type of content needed, how much content can drive results, best suited platforms and formats, all in a content strategy that aligns with your growth plan.
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Choosing your partnership style: Our partnership style will depend on your business. We offer different types of partnerships where you choose the level of support based on your team, time, and budget:
Do it yourself - You create content independently with our training and strategic guidance.
Done with you - We collaborate with your team to produce and improve content together.
Done for you - We manage the entire process from strategy to production and delivery.
- Training, support, and production combined: Our hybrid model doesn't just deliver content. We want to equip your team with skills, systems, and confidence. With our ongoing video content, you'll receive training, strategy oversight, optimisation, high-quality content, and continuous feedback.
- Growth & optimisation: We want to make sure your investment gives you measurable results. We constantly oversee performance to ensure you get the right results. We don't just create content, we help you build a scalable media system that drives consistent results.
What kind of content can a media partnership deliver every month?
This will depend on your industry, business, and audience. As a video production company, we work with you to define the type of content best suited to you. These services include professional video production, video production training and strategy, cinematic podcast production, event capturing, motion graphics and animation and social media content creation
Who is a media partnership right for?
A media partnership is great for anyone who wants to include video content in their business without the stress of having an in-house team, or for established teams that wish to build on their skills and refine their strategy. When you partner with us as a video content partner, our hybrid model allows a range of different levels to benefit from a media partnership that works exactly for them.
How to start a media partnership with United Wolves
Get in touch today, and our dedicated team can begin assessing your needs and goals, and after a detailed discovery period we’ll create a tailored proposal that works with your desired partnership and investment levels. Browse our services and contact us through our simple contact form. Then we can begin making content that stuns.
Examples of Partnerships
Downtown In Business
In January of 2024 we partnered with Downtown in Business to capture and amplify their events and business community through ongoing video content.
Alongside filming key events throughout the year, we provide monthly editing support, repurposing footage into high-quality content for social media and their website, helping Downtown in Business extend the impact of their events and maintain a consistent media presence throughout the year.
"In our twenty years in business, DIB has worked with a good number of media, production, and PR agencies. I can say with absolute confidence that United Wolves have been the stand-out company we have partnered with over those two decades, and I cannot recommend them highly enough.”
Frank McKenna, CEO of Downtown in Business
HybridTec
In the Autumn of 2024, we partnered with HybridTec to increase their visibility as a leading technical training provider.
The partnership focused on creating high-quality video content that showcased their training, facilities, and people across multiple UK sites, while building a strong media library they could use throughout the year.
Through a collaborative, trust-led approach, we supported HybridTec with ongoing filming, editing, and strategy, helping them tell their story with confidence.
“Since our partnership with United Wolves Productions, our business strategy has improved. We can see now that we’re much more visible to the consumer and it’s because we’ve got great quality content to put out via our social media and website.”
Sophie Gilmore, Managing Director of HybridTec
Nugent
In early 2025, we partnered with Nugent to help share their story with greater impact and clarity. The partnership focused on creating larger content pieces that reflected Nugent’s mission, values, and the people at the heart of their work, with their strategic launch and fundraising events.
Alongside this, we delivered our video production training and ongoing support, helping the Nugent team grow in confidence and skill when creating their own content. Over time and with consistency, their work improved significantly. We also supported Nugent with quarterly podcast sessions, giving space for open conversations and leadership voices to be shared.
“This wonderful production has showcased the work we do and enabled us to grow our reach across the LCR. Thank you from all at Nugent.”
Jo Henney, Chief Executive Office of Nugent
Get In Touch
Let’s talk about your business, your goals, and how video can help you reach them. At the very least, we can provide some clarity.