Video isn't a nice-to-have anymore;
It's how business gets done.
The numbers don’t lie. Explore the data behind the medium that drives leads, builds trust, and closes deals faster than anything else
of all internet traffic is video
message retention watching vs. 10% reading
of video marketers report positive ROI
faster revenue growth for video businesses
Explore by topic
BUSSINESS IMPACT METRICS
Revenue Growth
49% faster
Deal Close Speed
40% faster
Landing page conversion
80%
Email click-through
+300%
CTA clicks
+380%
Lead generation
78% agree
“TikTok, Instagram Reels, and YouTube Shorts collectively generate more than 120 billion daily views.
YouTube Shorts alone surpasses 70 billion.”
SHNO SHORT-FORM VIDEO STATISTICS 2026
Posting frequency matters
3-5 posts per week is the recommended minimum for meaningful growth on Instagram, TikTok, and LinkedIn.
£8.3bn UK video ad market
UK video advertising reached £8.3bn in 2026, 20% year-on-year growth, representing 23% of the total UK digital ad budget.
HOW CONSUMERS ENGAGE WITH VIDEO
Convinced to buy
85%
Watched explainer video
96%
Prefer video to learn
63%
Trust impacted by quality
90%
Want more brand video
84%
Watched video in last 30 days
94.6%
“TikTok, Instagram Reels, and YouTube Shorts collectively generate more than 120 billion daily views.
YouTube Shorts alone surpasses 70 billion.”
SHNO SHORT-FORM VIDEO STATISTICS 2026
Posting frequency matters
3-5 posts per week is the recommended minimum for meaningful growth on Instagram, TikTok, and LinkedIn. Brands posting 2-3 Reels/week see measurably higher reach.
£8.3bn UK video ad market
UK video advertising reached £8.3bn in 2026, 20% year-on-year growth,
representing 23% of the total UK digital ad budget.
LinkedIn & B2B Video Benchmarks
B2B buyers prefer video
96%
Trust video over text
81%
Video influences shortlist
72%
New customers via LI video
65%
Vertical video engagement lift
+34%
<30s completion rate boost
+200%
“TikTok, Instagram Reels, and YouTube Shorts collectively generate more than 120 billion daily views.
YouTube Shorts alone surpasses 70 billion.”
SHNO SHORT-FORM VIDEO STATISTICS 2026
Posting frequency matters
3-5 posts per week is the recommended minimum for meaningful growth on Instagram, TikTok, and LinkedIn.
£8.3bn UK video ad market
UK video advertising reached £8.3bn in 2026, 20% year-on-year growth, representing 23% of the total UK digital ad budget.
Short-Form Video Performance
Marketers say most effective
85%
Consumers prefer for research
73%
Engagement per impression vs other
2.5x
Consumers find short-form most engaging
66%
Best length <2 min (marketers)
71%
“TikTok, Instagram Reels, and YouTube Shorts collectively generate more than 120 billion daily views.
YouTube Shorts alone surpasses 70 billion.”
SHNO SHORT-FORM VIDEO STATISTICS 2026
Posting frequency matters
3-5 posts per week is the recommended minimum for meaningful growth on Instagram, TikTok, and LinkedIn. Brands posting 2-3 Reels/week see measurably higher reach.
£8.3bn UK video ad market
UK video advertising reached £8.3bn in 2026, 20% year-on-year growth,
representing 23% of the total UK digital ad budget.
The Production Reality
What does the market actually do?
PRODUCTION
of marketers create live action video (the most common format), followed by animated (23%) and screen-recorded (19%).
IN-HOUSE
of brands produce video in-house, while 32% use a mix of in-house and external production.
MOBILE-FIRST
of all video content is now consumed on mobile, making vertical 9:16 the dominant format for social marketing.
CAPTIONS
of Facebook videos are watched without sound. Videos with captions are watched to completion 28% more often.
YOUTUBE
of companies upload video to YouTube, making it a baseline expectation, not a differentiator.
FREQUENCY
of businesses publish new video content monthly. 29% publish weekly. Consistent cadence compounds.
READY WHEN YOU ARE
Your audience is already watching.
Is your brand in the frame?
Wolfpack Media works with UK businesses to build video systems that generate pipeline, not just views.
Let’s talk about what that looks like for you.